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~language:"eng"
~person:"Bosman, Ciska M."
~person:"Rossiter, John R."
~type_genre:"Graue Literatur"
~type_genre:"Guidebook"
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Business success and businesses' beauty capital
Bosman, Ciska M.
(
contributor
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1997
Persistent link: https://www.econbiz.de/10000633181
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2
Measuring advertising effectiveness : copy testing (pre-testing) ads and tracking (post-testing) the campaign
Percy, Larry
;
Rossiter, John R.
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1992
Persistent link: https://www.econbiz.de/10000846943
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Gross' theory of creative competition : the time is right
Saintilan, Paul
;
Rossiter, John R.
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1992
Persistent link: https://www.econbiz.de/10000846944
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