//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Brasel, S. Adam"
~person:"Huber, Frank"
~person:"Weber, Jürgen"
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
19
Konsumentenverhalten
19
Deutschland
18
Germany
18
Controlling
17
Theorie
16
Theory
16
Management control
15
Beziehungsmarketing
13
Brand management
13
Markenführung
13
Relationship marketing
13
Markenartikel
12
Brand image
10
Markenimage
10
Lieferkette
7
Performance measurement
7
Performance-Messung
7
Supply chain
7
Innovation management
6
Innovationsmanagement
6
Logistik
5
Market research
5
Marketing theory
5
Marketingtheorie
5
Marktforschung
5
Perception
5
Product management
5
Produktmanagement
5
Wahrnehmung
5
Anforderungsprofil
4
Automotive industry
4
Firm performance
4
Kfz-Industrie
4
Logistics
4
Occupational profile
4
Risikomanagement
4
Risk management
4
USA
4
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
10
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Non-commercial literature
1
Reprint
1
more ...
less ...
Language
All
English
German
13
Author
All
Brasel, S. Adam
Huber, Frank
Weber, Jürgen
De Chernatony, Leslie
23
Dawes, John
22
Fournier, Susan
22
Keller, Kevin Lane
21
Phau, Ian
21
Sarkar, Abhigyan
19
Melewar, T. C.
17
Fetscherin, Marc
16
Romaniuk, Jenni
16
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Sharp, Byron
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Diamantopoulos, Adamantios
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Guzman, Francisco
12
Ko, Eunju
12
Baumgarth, Carsten
11
MacInnis, Deborah J.
11
Rahman, Zillur
11
Trinh, Giang
11
Uggla, Henrik
11
Veloutsou, Cleopatra
11
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Gupta, Suraksha
10
Ind, Nicholas
10
Kapferer, Jean-Noël
10
Khamitov, Mansur
10
Koll, Oliver
10
Park, C. Whan
10
Schmidt, Holger J.
10
Foroudi, Pantea
9
Han, Heesup
9
King, Stephen
9
Kumar, Vikas
9
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
2
The journal of brand management : an international journal
2
Brand management ; Vol. 2
1
Business horizons
1
Journal of marketing
1
Marketing theory
1
Psychology & marketing
1
The journal of product & brand management
1
Working paper / Harvard Business School, Division of Research
1
Working paper series / Center for Responsible Business, University of California
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand
management
special issue
Woodside, Arch G.
;
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
Saved in:
2
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
3
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
4
When brands get branded
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
- In:
Marketing theory
9
(
2009
)
1
,
pp. 131-136
Persistent link: https://www.econbiz.de/10003826410
Saved in:
5
Living brands : consumer responses to animated brand logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
6
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
7
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
Saved in:
8
Enhancing television advertising : same-language subtitles can improve brand recall, verbal memory, and behavioral intent
Brasel, S. Adam
;
Gips, James
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 322-336
Persistent link: https://www.econbiz.de/10010363992
Saved in:
9
How focused identities can help brands navigate a changing media landscape
Brasel, S. Adam
- In:
Business horizons
55
(
2012
)
3
,
pp. 283-291
Persistent link: https://www.econbiz.de/10009548140
Saved in:
10
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->