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~language:"eng"
~person:"Briggs, Rex"
~person:"Schneider, Martin"
~subject:"Media mix"
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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ECONIS (ZBW)
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Cross-media measurement : the new medium necessitates a new approach to marketing mix measurement
Briggs, Rex
- In:
Market research best practice : 30 visions for the …
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(pp. 319-363)
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2007
Persistent link: https://www.econbiz.de/10003551892
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