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~language:"eng"
~person:"Burkhalter, Janée"
~subject:"Advertising effects"
~subject:"Markenimage"
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Advertising effects
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Burkhalter, Janée
Pelsmacker, Patrick de
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Dens, Nathalie
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Reijmersdal, Eva A. van
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Burkhalter, Janée N.
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Journal of marketing communications
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Journal of promotion management : JPM
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Must be the music : examining the placement effects of character-brand association and brand prestige on consumer brand interest within the music video context
Thornton, Corliss
;
Burkhalter, Janée
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 126-141
Persistent link: https://www.econbiz.de/10011305335
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2
Advertising to the beat : an analysis of brand placements in hip-hop music videos
Burkhalter, Janée
;
Thornton, Corliss G.
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 366-382
Persistent link: https://www.econbiz.de/10010423014
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