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~language:"eng"
~person:"Burmann, Christoph"
~subject:"Marketing management"
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Marketing management
Brand management
23
Markenführung
23
Brand image
13
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Markenpolitik
7
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6
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6
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Germany
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2
Brand citizenship behaviour
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Call centre
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Callcenter
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Customer integration
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Personality psychology
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Burmann, Christoph
Kotler, Philip
66
Sheth, Jagdish N.
41
Kumar, V.
37
Keller, Kevin Lane
33
Vrontis, Demetris
29
Kitchen, Philip J.
28
Kerin, Roger A.
27
O'Cass, Aron
24
Piercy, Nigel
23
Melewar, T. C.
22
Varadarajan, Rajan
22
Balmer, John M. T.
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
Kaiser, Harry M.
18
Calantone, Roger J.
17
Homburg, Christian
17
McDonald, Malcolm
17
Palmatier, Robert W.
17
Pitt, Leyland F.
17
Adeola, Ogechi
16
Cadogan, John W.
16
Di Benedetto, C. Anthony
16
Foroudi, Pantea
16
Gilmore, Audrey
16
Hunt, Shelby D.
16
Jaworski, Bernard J.
16
Lindgreen, Adam
16
Shankar, Venkatesh
16
Singh, Ramendra
16
Yan, Ruiliang
16
Armstrong, Gary
15
Pelsmacker, Patrick de
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Perreault, William D.
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Universität Bremen
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Innovatives Markenmanagement
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ECONIS (ZBW)
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The role of origin of fame in influencer branding : a comparative analysis of German and Russian consumers
Sinnig, Julia
-
2020
Persistent link: https://www.econbiz.de/10012212623
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
Bruhn, Manfred
(
ed.
);
Burmann, Christoph
(
ed.
); …
-
2020
-
2., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012259967
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