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~language:"eng"
~person:"Cauberghe, Veroline"
~subject:"Zielgruppe"
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Search: subject_exact:"Social media marketing"
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Zielgruppe
Internet marketing
6
Online-Marketing
6
Advertising
4
Advertising effects
4
Werbewirkung
4
Werbung
4
Children
3
Kinder
3
Target group
3
Consumer behaviour
2
Jugendliche
2
Konsumentenverhalten
2
Visual perception
2
Visuelle Wahrnehmung
2
Youth
2
children
2
(new) advertising formats
1
Analphabetismus
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Brand placement
1
Celebrity endorsement
1
Celebrity-Werbung
1
Cognition
1
Computerspiel
1
Disclosure
1
E-WOM
1
E-commerce
1
Early adolescents
1
Electronic Commerce
1
Eye tracking
1
Fernsehwerbung
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Fundraising
1
Hörfunkwerbung
1
Illiteracy
1
Influencer
1
Instagram
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Interactive media
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Cauberghe, Veroline
Hudders, Liselot
5
Buijzen, Moniek
3
De Jans, Steffi
3
Pelsmacker, Patrick de
3
Rozendaal, Esther
3
Acquisti, Alessandro
2
Baack, Daniel W.
2
Baack, Donald
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Berke, Adam
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Burguet, Roberto
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Bušljeta Banks, Ivana
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Deane, Jason K.
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Evensen, Charlotte Bjørnhaug
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Foerderer, Jens
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Frey, Albert Wesley
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Groene, Nicole
2
Haan, Evert de
2
Hackley, Christopher E.
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Hamilton, Kathy
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Haugen, Atle
2
Hewer, Paul
2
Idemudia, Efosa C.
2
Jones, Sandra C.
2
Luo, Xueming
2
Mannix, Richard
2
Nairn, Agnès
2
Norris, James S.
2
Okazaki, Shintaro
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Provost, Foster
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Rafieian, Omid
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Reijmersdal, Eva A. van
2
Schumann, Jan Hendrik
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Singh, Nitish
2
Sirkeci, Ibrahim
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Vaccarello, Lauren
2
Vanwesenbeeck, Ini
2
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
3
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Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
2
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
3
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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