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~language:"eng"
~person:"Cham Tat Huei"
~subject:"Digitization"
~type_genre:"Aufsatz in Zeitschrift"
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Digitization
E-commerce
4
Electronic Commerce
4
Digitalisierung
2
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2
3D virtual world
1
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1
Avatars
1
Beziehungsmarketing
1
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Brand management
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Consumer behaviour
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Digital economy
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Hierarchical component models (HCMs)
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Importance-performance map analysis (IPMA)
1
Information technology
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Informationstechnik
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KMU
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Markenimage
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Aufsatz in Zeitschrift
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Cham Tat Huei
Parida, Vinit
7
Mishra, Shrutika
5
Straker, Karla
4
Verhoef, Peter C.
4
Wrigley, Cara
4
Zhao, Jing
4
Alt, Rainer
3
Chen, Liang
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Ciulli, Francesca
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Corsaro, Daniela
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Deepu, T. S.
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Ganičev, Nikolaj A.
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Gawer, Annabelle
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Graham, Mark
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Holmström, Jonny
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Hu, Lewei
3
Košovec, O. B.
3
Kraus, Sascha
3
Muhammad Anshari
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Rani, Uma
3
Ravi, V.
3
Rosemann, Michael
3
Sjödin, Rönnberg David
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Trabucchi, Daniel
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Weill, Peter
3
Woerner, Stephanie L.
3
Wysokińska, Zofia
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Aversa, Paolo
2
Banalieva, Elitsa R.
2
Benitez, Jose
2
Bijmolt, Tammo H. A.
2
Bilozubenko, Vladimir
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Brecht, Patrick
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Broekhuizen, Thijs
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Bucher, Eliane
2
Buganza, Tommaso
2
Caputo, Andrea
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Cenamor, Javier
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Chen, Wen
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Business process management journal
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Journal of marketing analytics : JMA
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ECONIS (ZBW)
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Special issue: digitalization and its impact on contemporary marketing strategies and practices
Cham Tat Huei
(
ed.
);
Cheah, Jun-Hwa
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013258373
Saved in:
2
Digitalization adoption for digital economy : an examination of Malaysian small medium-sized enterprises through the technology-organization-environment framework
Low Mei Peng
;
Choon Sen Seah
;
Cham Tat Huei
;
Sian Hoon Teoh
- In:
Business process management journal
28
(
2022
)
7
,
pp. 1473-1494
Persistent link: https://www.econbiz.de/10014230474
Saved in:
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