//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Childers, Terry L."
~person:"Engelmann, Jens"
~person:"Geuens, Maggie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbemittel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Promotional materials
4
Werbemittel
4
1987
1
Advertising effects
1
Consumer behaviour
1
Internet
1
Konsumentenverhalten
1
Perception
1
Personality psychology
1
Persönlichkeitspsychologie
1
Psychology of advertising
1
USA
1
USA (Midwest)
1
USA (Mittlerer Westen)
1
United States
1
Wahrnehmung
1
Werbepsychologie
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Arbeitspapier
2
Article in journal
2
Aufsatz in Zeitschrift
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
German
2
Author
All
Childers, Terry L.
Engelmann, Jens
Geuens, Maggie
Belk, Russell W.
2
Blakeman, Robyn
2
Broadbent, Simon
2
Delgado-Ballester, Elena
2
Fryburger, Vernon
2
Heckler, Susan E.
2
Houston, Michael J.
2
Jedidi, Kamel
2
Jiang, Zhengrui
2
Laran, Juliano
2
Maréchal, Michel André
2
Montoya, Ricardo
2
Netzer, Oded
2
Overgaard, Per Baltzer
2
Palazon, Mariola
2
Peters, Paula
2
Sarkar, Sumit
2
Thöni, Christian
2
Tsiros, Michael
2
Wint, Alvin G.
2
Allen, Mathew R.
1
Anckaert, Pascal
1
Balachander, S.
1
Balasubramanian, Siva Kumar
1
Bello, Daniel C.
1
Bezawada, Ram
1
Blunden-Willms, Margot
1
Boyd, Harper W.
1
Bremmer, Dale S.
1
Buil, Isabel
1
Butler, Richard W.
1
Caminal, Ramón
1
Charbonneau, Jan
1
Cheung, Francis K.
1
Christianson, Elin B.
1
Cole, Catherine A.
1
Compeau, Larry D.
1
Crader, Sumire
1
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Published in...
All
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Journal of marketing research : JMR
1
Research in consumer behavior
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sensory identity : the impact of olfaction on consumption
Cross, Samantha N. N.
;
Lin, Meng-Hsien
;
Childers, Terry L.
-
2015
Persistent link: https://www.econbiz.de/10011657609
Saved in:
2
Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
Saved in:
3
Media context and advertising effectiveness : the role of context appreciation and context-ad similarity
Pelsmacker, Patrick de
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749308
Saved in:
4
Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->