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~language:"eng"
~person:"Chimhundu, Ranga"
~subject:"Beziehungsmarketing"
~subject:"Customer satisfaction"
~subject:"Markenführung"
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Beziehungsmarketing
Customer satisfaction
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Chimhundu, Ranga
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The journal of brand management : an international journal
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Marketing
store brands and manufacturer brands : role
of
referent and
expert
power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
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