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~language:"eng"
~person:"Chong, Alain Yee Loong"
~subject:"Markenführung"
~subject:"Online-Handel"
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Markenführung
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Big Data
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Chong, Alain Yee Loong
Kukar-Kinney, Monika
4
Arora, Neeraj
3
Barrio-García, Salvador del
3
Moon, Sangkil
3
Usman, Osly
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Abril Barrie, Carmen
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Chu, Junhong
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Crespo-Almendros, E.
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production research
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ECONIS (ZBW)
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Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews
Chong, Alain Yee Loong
;
Ch'ng, Eugene
;
Liu, Martin J.
; …
- In:
International journal of production research
55
(
2017
)
17/18
,
pp. 5142-5156
Persistent link: https://www.econbiz.de/10011723933
Saved in:
2
Predicting online product sales, via online reviews, sentiments, and promotion strategies : a big data architecture and neural network approach
Chong, Alain Yee Loong
;
Li, Boying
;
Ngai, Eric W. T.
; …
- In:
International journal of operations & production …
36
(
2016
)
4
,
pp. 358-383
Persistent link: https://www.econbiz.de/10011565365
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