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~language:"eng"
~person:"Cova, Bernard"
~person:"Henrich, Michael"
~subject:"Marketing"
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Creating and managing superior customer value
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ECONIS (ZBW)
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Unprofitable customers in business markets
Henrich, Michael
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2014
Persistent link: https://www.econbiz.de/10011529551
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Creating superior value through network offerings
Cova, Bernard
;
Salle, Robert
- In:
Creating and managing superior customer value
,
(pp. 317-342)
.
2009
Persistent link: https://www.econbiz.de/10003826414
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