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~language:"eng"
~person:"De Chernatony, Leslie"
~person:"Gil Saura, Irene"
~subject:"Markenpolitik"
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Search: subject_exact:"Brand personality"
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Markenpolitik
Brand image
37
Markenimage
37
Brand management
29
Markenführung
29
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
14
Relationship marketing
14
Brand
10
Markenartikel
10
Einzelhandel
8
Retail trade
8
Brand equity
7
Customer satisfaction
5
Kundenzufriedenheit
5
Marketing management
5
Marketingmanagement
5
Viral marketing
5
Virales Marketing
5
Brand loyalty
4
B-to-B-Marketing
3
Bank
3
Business-to-business marketing
3
Hotel industry
3
Hotellerie
3
Innovation
3
Marketing
3
Measurement
3
Messung
3
Perceived quality
3
Satisfaction
3
Advertising
2
Advertising effects
2
Brand extension
2
Brand identity
2
Brand love
2
Cluster analysis
2
Clusteranalyse
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Confidence
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De Chernatony, Leslie
Gil Saura, Irene
Schmidt, Holger J.
4
Arnhold, Ulrike
3
Baumgarth, Carsten
3
Burmann, Christoph
3
Perrey, Jesko
3
Fink, Tanja
2
Gross, Philip
2
Gurzki, Hannes
2
Hodson, Julian Michael
2
Ivanova-Gongne, Maria
2
Koporcic, Nikolina
2
Nyström, Anna-Greta
2
Pauwels-Delassus, Véronique
2
Riesenbeck, Hajo
2
Riley, Nicola-Maria
2
Schade, Michael
2
Törnroos, Jan-Åke
2
Vellnagel, Corinna Colette
2
Zarantonello, Lia
2
Apéria, Tony
1
Back, Rolf
1
Backhaus, Christof
1
Braun, Thom
1
Buckingham, Ian P.
1
Duhan, Punita
1
Ellwood, Iain
1
Farnham, Kevin
1
Fisher-Buttinger, Claudia
1
Foley, John
1
Franzen, Giep
1
Freundt, Tjark
1
Funk, Burkhardt
1
G?se, Katharina S.
1
Gobé, Marc
1
Gregory, James R.
1
Güse, Katharina S.
1
Haig, Matt
1
Halaszovich, Tilo
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Halaszovich, Tilo F.
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ECONIS (ZBW)
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3rd ed.
Persistent link: https://www.econbiz.de/10003909794
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2
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10003263494
Saved in:
3
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
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