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~language:"eng"
~person:"Dewani, Prem Prakash"
~subject:"China"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Bollywood
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Brand extension
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Brand management
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Consumer behaviour
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Film
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Film industry
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Dewani, Prem Prakash
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Box office collection of sequel movies : exploring brand extension effect
Dewani, Prem Prakash
;
Malhan, Mohit
;
Mathur, Sameer
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 288-311
Persistent link: https://www.econbiz.de/10012613981
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