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~language:"eng"
~person:"Diamantopoulos, Adamantios"
~person:"Sheth, Jagdish N."
~subject:"Marketingtheorie"
~type_genre:"Sammelwerk"
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Diamantopoulos, Adamantios
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Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
4
The future of marketing
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337116
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5
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
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6
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
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7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
Saved in:
9
Marketing theory : classic and contemporary readings
Sheth, Jagdish N.
;
Garrett, Dennis E.
-
1986
Persistent link: https://www.econbiz.de/10000717686
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