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~language:"eng"
~person:"Diamantopoulos, Adamantios"
~subject:"Markenimage"
~type:"article"
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Internal branding : social identity and social exchange perspectives on turning employees into brand champions
Löhndorf, Birgit
;
Diamantopoulos, Adamantios
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10010393228
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