//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Diehl, Sandra"
~person:"Wilbur, Kenneth C."
~subject:"advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
advertising
Advertising effects
47
Werbewirkung
47
Advertising
26
Werbung
26
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
19
Online-Marketing
19
Fernsehwerbung
12
Television advertising
12
Deutschland
10
Germany
10
USA
9
United States
9
International marketing
8
Internationales Marketing
8
Fernsehen
7
Television
7
Media usage
6
Mediennutzung
6
Search engine
6
Suchmaschine
6
Theorie
6
Theory
6
Brand
5
Brand management
5
Markenartikel
5
Markenführung
5
Estimation
4
Perception
4
Schätzung
4
Wahrnehmung
4
Welt
4
World
4
Arzneimittel
3
Austria
3
Brand image
3
Brasilien
3
Brazil
3
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
Author
All
Diehl, Sandra
Wilbur, Kenneth C.
Chintagunta, Pradeep K.
3
D'Annunzio, Anna
3
Dens, Nathalie
3
Eisend, Martin
3
Jindal, Niket
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Russo, Antonio
3
Septianto, Felix
3
Simonov, Andrey
3
Abdullahi, Shafiu Ibrahim
2
Boerman, Sophie C.
2
Buijzen, Moniek
2
Chang, Chun-Tuan
2
Chung, Doug J.
2
Crawford, Heather J.
2
Dalakas, Vassilis
2
Deborah, Aka
2
Duduciuc, Alina
2
Flath, David
2
Fogel, Joshua
2
Försch, Steffen
2
Gierl, Heribert
2
Gopinath, Shyam
2
Grayson, Kent
2
Gregory, Gary D.
2
Grewal, Dhruv
2
Grigaliūnaitė, Viktorija
2
Harding, Graham
2
Harmon-Kizer, Tracy R.
2
Hartmann, Wesley R.
2
Hornikx, Jos
2
Isaac, Mathew S.
2
Joseph, Kehinde
2
Kim, Jooyoung
2
Kim, Kacy K.
2
Knoll, Johannes
2
Krishnamurthi, Lakshman
2
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How viewer tuning, presence, and attention respond to ad content and predict brand search lift
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Wilbur, Kenneth C.
- In:
Marketing science
41
(
2022
)
5
,
pp. 873-895
Persistent link: https://www.econbiz.de/10013373615
Saved in:
2
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Television advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->