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~language:"eng"
~person:"Dong, June"
~person:"Glynn, Mark S."
~type_genre:"Fallstudie"
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Business-to-business brand management : theory, research and executive case study exercises
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Omega : the international journal of management science
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The closed-loop supply chain network with competition, distribution channel investment, and uncertainties
Qiang, Qiang
;
Ke, Ke
;
Anderson, Trisha
;
Dong, June
- In:
Omega : the international journal of management science
41
(
2013
)
2
,
pp. 186-194
Persistent link: https://www.econbiz.de/10009682191
Saved in:
2
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
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