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~language:"eng"
~person:"Dosquet, Frédéric"
~subject:"Consumer behaviour"
~subject:"Social web"
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Dosquet, Frédéric
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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