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~language:"eng"
~person:"Elwalda, Abdulaziz"
~subject:"Personalization"
~type:"article"
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Personalization
Consumer behaviour
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Data Mining
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OCRs
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Personalisierung
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Elwalda, Abdulaziz
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International journal of internet marketing and advertising : IJIMA
1
Journal of customer behaviour
1
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ECONIS (ZBW)
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Your comments are important to me! : the impacts of online customer reviews in shopping websites
Erkan, Ismail
;
Elwalda, Abdulaziz
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011859029
Saved in:
2
The impact of online customer reviews (OCRs) on customers' purchase decisions : an exploration of the main dimensions of OCRs
Elwalda, Abdulaziz
;
Lu, Kevin
- In:
Journal of customer behaviour
15
(
2016
)
2
,
pp. 123-152
Persistent link: https://www.econbiz.de/10011655560
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