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~language:"eng"
~person:"Esch, Franz-Rudolf"
~type_genre:"Aufsatz in Zeitschrift"
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Brand management
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Esch, Franz-Rudolf
Cheng, T. C. E.
209
Vrontis, Demetris
158
Choi, Tsan-Ming
156
Antony, Jiju
147
Gunasekaran, Angappa
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Wright, Mike
129
Kraus, Sascha
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Svensson, Göran
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Sarkis, Joseph
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Govindan, Kannan
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Dolgui, Alexandre
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Wagner, Stephan M.
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Chen, Jing
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Ivanov, Dmitry
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Tarba, Shlomo Yedidia
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Fabozzi, Frank J.
92
Smith, Alan D.
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Thurasamy Ramayah
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Shankar, Ravi
89
Brem, Alexander
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Budhwar, Pawan S.
86
Chiappetta Jabbour, Charbel José
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Mattila, Anna S.
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Liu, Yang
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Tang, Christopher S.
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Van Wassenhove, Luk N.
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Clegg, Stewart
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Luu Trong Tuan
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Melewar, T. C.
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Devadasan, S. R.
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Zhang, Wei
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Audretsch, David B.
78
Glock, Christoph H.
77
Vanhoucke, Mario
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Journal of business research : JBR
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The journal of product & brand management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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Linking pop-up brand stores to brand experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
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2
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
3
Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
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