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~language:"eng"
~person:"Falk, Tomas"
~person:"Kim, Wansoo"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
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Beziehungsmarketing
Low-cost strategy
2
Niedrigpreisstrategie
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Relationship marketing
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Air passenger transport
1
Airline
1
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Chinese and Korean travelers
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Consumer behaviour
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Customer satisfaction
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customer retention
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in-flight service performances
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marketplace metacognition
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price promotions
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relational price discounts
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Falk, Tomas
Kim, Wansoo
Han, Heesup
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Journal of marketing
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
2
In-flight service performance and passenger loyalty : a cross-national (China/Korea) study of travelers using low-cost carriers
Han, Heesup
;
Hyun, Sunghyup Sean
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
31
(
2014
)
5/6
,
pp. 589-609
Persistent link: https://www.econbiz.de/10010405093
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