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~language:"eng"
~person:"Farsky, Mario"
~person:"Lynch, John G."
~source:"econis"
~subject:"Information"
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Information
Brand image
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Markenimage
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2010
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Accessibility-diagnosticity model
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Farsky, Mario
Lynch, John G.
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Noort, Guda van
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Schmalenbach business review : sbr
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ECONIS (ZBW)
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The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands
Saini, Yvonne K.
;
Lynch, John G.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 702-705
Persistent link: https://www.econbiz.de/10011597037
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2
Turning good ideas into bad news : the effect of negative and positive sponsorship information on sponsors' brand image
Schnittka, Oliver
;
Sattler, Henrik
;
Farsky, Mario
- In:
Schmalenbach business review : sbr
65
(
2013
)
3
,
pp. 227-247
Persistent link: https://www.econbiz.de/10009767231
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