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~language:"eng"
~person:"Frąckiewicz, Ewa"
~person:"Glynn, Mark S."
~person:"Göpfert, Ingrid"
~type_genre:"Fallstudie"
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Distribution channel
3
Vertriebsweg
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Lieferantenmanagement
2
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Frąckiewicz, Ewa
Glynn, Mark S.
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Business-to-business brand management : theory, research and executive case study exercises
1
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
1
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ECONIS (ZBW)
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Redefinition of distribution channels in specialist retailing : electronic channels supporting traditional retailing ; a case study from Polish market
Grzesiuk, Aleksandra
;
Frąckiewicz, Ewa
- In:
Proceedings of the 17th Annual Conference on Marketing …
,
(pp. 99-110)
.
2009
Persistent link: https://www.econbiz.de/10009499911
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2
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
Saved in:
3
Logistik der Zukunft - logistics for the future
Göpfert, Ingrid
(
ed.
)
-
2001
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10001575157
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