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~person:"French, Jeff"
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Social Marketing
8
Social marketing
8
Marketing
2
Social policy
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Soziales Netzwerk
2
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2
Soziomarketing
2
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French, Jeff
Rundle-Thiele, Sharyn
33
Kotler, Philip
28
Kubacki, Krzysztof
26
Brennan, Linda
22
Hastings, Gerard
18
Lee, Nancy R.
18
Sunstein, Cass R.
18
Andreasen, Alan R.
15
Previte, Josephine
15
Wymer, Walter
15
Parker, Lukas
14
Binney, Wayne
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Dietrich, Timo
13
Gordon, Ross
13
Aleti, Torgeir
12
Nguyen, Dang
12
Russell-Bennett, Rebekah
12
Lefebvre, R. Craig
11
Sargeant, Adrian
11
Deshpande, Sameer
10
Domegan, Christine
10
Eagle, Lynne C.
10
Dolnicar, Sara
9
Fry, Marie-Louise
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Cismaru, Magdalena
8
Dimant, Eugen
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Bennett, Roger
7
Cornelissen, Gert
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Lavack, Anne M.
7
Parkinson, Joy
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Contemporary issues in social marketing
1
International review on public and non-profit marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Segmentation in social marketing : process, methods and application
1
The SAGE handbook of social marketing
1
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ECONIS (ZBW)
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1
The social marketing paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
Saved in:
2
Social marketing's contribution to macro social policy and economics, beyond up-stream, mid-stream and down-stream analysis
French, Jeff
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 131-148)
.
2020
Persistent link: https://www.econbiz.de/10012112243
Saved in:
3
The importance of segmentation in social marketing strategy
French, Jeff
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 25-40)
.
2017
Persistent link: https://www.econbiz.de/10011557881
Saved in:
4
Strategic social marketing
French, Jeff
;
Gordon, Ross
-
2015
Persistent link: https://www.econbiz.de/10013548160
Saved in:
5
From the periphery to the core : embedding social marketing in the strategic DNA of all social programmes
French, Jeff
- In:
Contemporary issues in social marketing
,
(pp. 6-20)
.
2013
Persistent link: https://www.econbiz.de/10011431898
Saved in:
6
Business as unusual : the contribution of social marketing to government policymaking and strategy development
French, Jeff
- In:
The SAGE handbook of social marketing
,
(pp. 359-374)
.
2011
Persistent link: https://www.econbiz.de/10009380543
Saved in:
7
Social marketing casebook
French, Jeff
;
Merritt, Rowena
;
Reynolds, Lucy
-
2011
-
1. publ.
Persistent link: https://www.econbiz.de/10009317788
Saved in:
8
Social marketing casebook
French, Jeff
-
2011
-
Online-Ausg.
Persistent link: https://www.econbiz.de/10013208151
Saved in:
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