//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Fritsch, Martha"
~person:"Schnebelen, Stefanie"
~subject:"Markenimage"
~subject:"brand goals"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behavior"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
brand goals
Brand
2
Brand image
2
Brand management
2
Markenartikel
2
Markenführung
2
Satisfaction
2
Zufriedenheit
2
brand behavior
2
brand happiness
2
brand management
2
Consumer behaviour
1
Konsumentenverhalten
1
appraisal framework
1
effectiveness
1
scale development
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
German
1
Author
All
Fritsch, Martha
Schnebelen, Stefanie
Bruhn, Manfred
3
Afshardoost, Mona
1
Batt, Verena
1
Baumgarth, Carsten
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Bookman, Sonia
1
Bosslet, Ronja
1
Bowden, Jana
1
Duh, Helen Inseng
1
Eshaghi, Mohammad Sadegh
1
Hesse, Andreas
1
Holzer, Matthias
1
Huang, Ching-Ying
1
Hultén, Peter
1
Häusler, Mariella
1
Khanyapuss Punjaisri
1
Lai, Chia-Hsien
1
Leijerholt, Ulrika
1
Martens, Cheryl
1
Schmidt, Holger J.
1
Schmidt, Marco
1
Schneider, Aileen
1
Tarnovskaya, Veronika
1
Tuzovic, Sven
1
Wara, Helen Uzezi
1
Wilson, Alan M.
1
more ...
less ...
Published in...
All
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
2
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->