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~language:"eng"
~person:"Gabrielsson, Mika"
~person:"Glynn, Mark S."
~person:"Jain, Megha"
~type_genre:"Fallstudie"
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Gabrielsson, Mika
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Business-to-business brand management : theory, research and executive case study exercises
1
International journal of retail & distribution management
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Management decision : MD
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ECONIS (ZBW)
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The glocalisation of channels of distribution : a case study
Jain, Megha
;
Khalil, Shadab
;
Le, Angelina Nhat-hanh
; …
- In:
Management decision : MD
50
(
2012
)
3
,
pp. 521-538
Persistent link: https://www.econbiz.de/10009546817
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2
The role of branded retail in manufacturers' international strategy
Ilonen, Laura
;
Wren, Jody
;
Gabrielsson, Mika
; …
- In:
International journal of retail & distribution management
39
(
2011
)
6
,
pp. 414-433
Persistent link: https://www.econbiz.de/10009240879
Saved in:
3
Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
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