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~language:"eng"
~person:"Geiger, Ingmar"
~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Vargo, Stephen L."
~subject:"Marketing theory"
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Marketing theory
B-to-B-Marketing
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Business-to-business marketing
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Geiger, Ingmar
Godefroid, Peter
Jacob, Frank
Vargo, Stephen L.
LaPlaca, Peter J.
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Lindgreen, Adam
4
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3
Lilien, Gary L.
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
2
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
3
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
4
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 254-259
Persistent link: https://www.econbiz.de/10003713057
Saved in:
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