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~language:"eng"
~person:"Ghose, Anindya"
~person:"Kazbegi, Aleksander"
~person:"Lu, Yaobin"
~subject:"Advertising effects"
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Advertising effects
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Ghose, Anindya
Kazbegi, Aleksander
Lu, Yaobin
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Journal of management information systems : JMIS
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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