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~language:"eng"
~person:"Gustafsson, Anders"
~subject:"Entscheidung"
~subject:"Wahrnehmung"
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Wahrnehmung
Consumer behaviour
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Eye tracking
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Perception
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Store familiarity
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In-store signage
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Gustafsson, Anders
Breuer, Christoph
3
Otterbring, Tobias
3
Rumpf, Christopher
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Wedel, Michel
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Burke, Raymond R.
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Eye-tracking customers' visual attention in the wild : dynamic gaze behavior moderates the effect of store familiarity on navigational fluency
Otterbring, Tobias
;
Wästlund, Erik
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 165-170
Persistent link: https://www.econbiz.de/10011434148
Saved in:
2
Vision (im)possible? : the effect of in-store signage on customers' visual attention
Otterbring, Tobias
;
Wästlund, Erik
;
Gustafsson, Anders
; …
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 676-684
Persistent link: https://www.econbiz.de/10010407245
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