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~language:"eng"
~person:"Henseler, Jörg"
~subject:"B2B"
~subject:"Deutschland"
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Henseler, Jörg
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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ECONIS (ZBW)
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Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
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2
Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
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