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~language:"eng"
~person:"Herbst, Frederick Jacobus"
~person:"Jacob, Frank"
~subject:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
6
Supplier relationship management
6
Bundling strategy
3
Leistungsbündel
3
Services marketing
3
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Business-to-Business-Marketing
2
Consumer behaviour
2
Customer integration
2
Kaufverhalten
2
Konsumentenverhalten
2
Kundenintegration
2
Marketing theory
2
Marketingtheorie
2
Relationship marketing
2
Value creation
2
B-to-B
1
B2B
1
Beschaffung
1
Brand
1
Brand image
1
Brand management
1
Business markets
1
Business services
1
Country-of-origin
1
Cross-national invariance
1
Customer-based brand equity
1
Designation of origin
1
Dienstleistungsmanagement
1
E-commerce
1
Electronic Commerce
1
Herkunftsbezeichnung
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ICT industry
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IKT-Sektor
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Industrial purchasing
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Herbst, Frederick Jacobus
Jacob, Frank
Doerr, John E.
2
Garry, Tony
2
Lusch, Robert F.
2
Schultz, Mike
2
Ulaga, Wolfgang
2
Vargo, Stephen L.
2
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1
Balaraman, Pravin
1
Beasley, Mark
1
Biggemann, Sergio
1
Broderick, Anne
1
Calder, Bobby J.
1
Cassia, Fabio
1
Chennamaneni, Pavan Rao
1
Chowdhury, Naushaba
1
Classen, Moritz
1
Cobelli, Nicola
1
Coffie, Stanley
1
Davis, Donna F.
1
Dayan, Mumin
1
De Villiers, Jacobus Christiaan
1
Dobmeier, Mirjam Theres Elisabeth
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1
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1
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1
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1
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1
Holmlund, Maria
1
Jong, Ad de
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
1
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ECONIS (ZBW)
3
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Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
Saved in:
2
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
3
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
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