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~language:"eng"
~person:"Hume, Margee"
~subject:"United States"
~type_genre:"Case study"
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Handbook of research on effective marketing in contemporary globalism
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Augmenting transcultural diffusion through
knowledge
management
: the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
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