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~language:"eng"
~person:"Hummel, Wolfgang"
~type_genre:"Case study"
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Aircraft propulsion
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Auslandsverlagerung
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Bundling strategy
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Deutschland
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Flugzeugantrieb
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Germany
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Leistungsbündel
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MTU Aero Engines GmbH
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Hummel, Wolfgang
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Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Industrial service offshoring to CEE on the example of MTU Aero Engines activities to Poland
Zschiedrich, Harald
;
Hummel, Wolfgang
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 451-470)
.
2008
Persistent link: https://www.econbiz.de/10003800240
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