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~language:"eng"
~person:"Itani, Omar S."
~subject:"Brand management"
~subject:"Relationship marketing"
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Brand management
Relationship marketing
B-to-B-Marketing
6
Business-to-business marketing
6
Beziehungsmarketing
5
Salespeople
5
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5
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5
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Itani, Omar S.
Svensson, Göran
11
Kowalkowski, Christian
8
Christodoulides, George
7
Kumar, V.
7
Terho, Harri
7
Andersen, Poul Houman
6
Casidy, Riza
6
Keränen, Joona
6
La Rocca, Antonella
6
Naudé, Peter
6
Grewal, Rajdeep
5
Nyadzayo, Munyaradzi W.
5
Sarkar, Soumya
5
Schwepker, Charles H. <Jr.>
5
Ulaga, Wolfgang
5
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4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
Kleinaltenkamp, Michael
4
Krafft, Manfred
4
Mohan, Mayoor
4
Rodriguez, Michael
4
Schmitz, Christian
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Zablah, Alex R.
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Agnihotri, Raj
3
Akrout, Houcine
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Barry, James M.
3
Baxter, Roger
3
Biedenbach, Galina
3
Brown, Brian
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Cabanelas, Pablo
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European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of business-to-business marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
2
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
3
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
4
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
5
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling : examining the role of learning orientation as an enabler
Itani, Omar S.
;
Agnihotri, Raj
;
Dingus, Rebecca
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 64-79
Persistent link: https://www.econbiz.de/10011775972
Saved in:
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