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~language:"eng"
~person:"Jain, Varsha"
~subject:"Indien"
~subject:"Lieferkette"
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Indien
Lieferkette
India
6
Conceptual model
5
Qualitative research
4
Brand image
2
Brand management
2
Celebrity endorsements
2
Consumer behavior
2
Consumer behaviour
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Focus group discussion
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conceptual model
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digital platform usages
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in-depth interviews
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individual images
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integrated marketing communication
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multi-stakeholders
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nutraceuticals
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Jain, Varsha
Roy, Subhadip
4
Liu, Weihua
2
Alcântara, Rosane Lucia Chicarelli
1
Badraoui, Ismail
1
Boer, Luitzen de
1
Boulaksil, Youssef
1
Chen, Lujie
1
Chen, Zhixiang
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D'Amours, Sophie
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Damle, Neha
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De Santa-Eulalia, Luis Antonio
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Dhaigude, Amol
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Frayret, Jean-Marc
1
Ganesh B. E.
1
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1
Ghosh, Deviprasad
1
Igarashi, Mieko
1
Jagani, Kyati
1
Jha, Kumar Neeraj
1
Kitchen, Philip J.
1
Lee, Paul T.-W.
1
Lehoux, Nadia
1
Liang, Yanjie
1
Marqui, Angela Cristina
1
Nanyam, VPS Nihar
1
Nayak, Gurudutt
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Pathak, Taral
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1
Sanyal, Shamindra Nath
1
Shi, Yangyan
1
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1
Sodhi, ManMohan S.
1
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Health marketing quarterly
1
International journal of management concepts and philosophy : IJMCP
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
3
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
4
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
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