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~language:"eng"
~person:"Jin, Ginger Zhe"
~person:"Reinares, Pedro"
~subject:"Spain"
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Advertising effects
10
Fernsehwerbung
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Television advertising
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Jin, Ginger Zhe
Reinares, Pedro
Arrazola Vacas, María
2
Hevia Payá, José de
2
Bel, Germà
1
Domènech, Laia
1
Gil, Ricard
1
Reinares Lara, Eva
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Reinares Lara, Pedro
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Reinares Lara, Ricardo
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Reinares, Ricardo
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International journal of advertising : the quarterly review of marketing communications
1
JMM : the international journal on media management
1
The journal of media economics
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ECONIS (ZBW)
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1
Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
Saved in:
2
Are the new forms of television advertising beneficial for the advertisers and the TV management? : a Spanish television advertising study
Reinares, Pedro
;
Reinares, Ricardo
- In:
JMM : the international journal on media management
15
(
2013
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10010200166
Saved in:
3
Do new forms of television advertising occasion better recall than traditional advertising spots
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 281-300
Persistent link: https://www.econbiz.de/10009757948
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