//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
~person:"Knuth, Ingo"
~person:"Laussel, Didier"
~person:"Naert, Philippe Antoine"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing services"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
14
Werbewirtschaft
14
Theorie
5
Theory
5
Media industries
4
Mediensektor
4
Press publisher
4
Presseverlag
4
Werbung
4
Advertising
3
Betriebliche Finanzwirtschaft
3
Managerial finance
3
Profitability
3
Rentabilität
3
advertising
3
media agencies
3
Advertising effects
2
Agency theory
2
Business network
2
Extensive form game
2
Extensives Spiel
2
Market concentration
2
Print advertising
2
Printwerbung
2
Prinzipal-Agent-Theorie
2
Unternehmenskonzentration
2
Unternehmensnetzwerk
2
Werbewirkung
2
1986
1
Advertising media
1
Betriebliches Informationssystem
1
Business intelligence system
1
Communication media
1
Competition
1
Consumer behaviour
1
Consumer goods
1
Dienstleistungsqualität
1
Diversification
1
Diversifikation
1
Erfolg
1
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
10
Article
4
Type of publication (narrower categories)
All
Arbeitspapier
9
Graue Literatur
9
Non-commercial literature
9
Working Paper
9
Article in journal
3
Aufsatz in Zeitschrift
3
Amtsdruckschrift
1
Aufsatz im Buch
1
Book section
1
Collection of articles written by one author
1
Government document
1
Hochschulschrift
1
Sammlung
1
Thesis
1
more ...
less ...
Language
All
English
German
3
Author
All
Knuth, Ingo
Laussel, Didier
Naert, Philippe Antoine
Silk, Alvin J.
26
Berndt, Ernst R.
18
Crawford, Robert
10
King, Stephen
10
Koslow, Scott
10
Jullien, Bruno
7
Windels, Kasey
7
Arzaghi, Mohammad
6
Jugenheimer, Donald W.
6
Kelley, Larry D.
6
Sasser, Sheila L.
6
Bultez, Alain V.
5
Crampes, Claude
5
Davis, James C.
5
Gabszewicz, Jean Jaskold
5
Haritchabalet, Carole
5
Kilgour, Mark
5
King, Charles
5
Sinclair, John
5
Sonnac, Nathalie
5
Avery, Rosemary J.
4
Brennan, Linda
4
Hackley, Christopher E.
4
Laurie, Sally
4
Mathios, Alan D.
4
Mortimer, Kathleen
4
Patwardhan, Padmini
4
Roca, David
4
Rossiter, John R.
4
Schwarzkopf, Stefan
4
Turnbull, Sarah
4
Batikas, Michail
3
Bilby, Julie
3
Cheng, Hong
3
Claussen, Jörg
3
Erickson, Gary M.
3
Evans, David S.
3
more ...
less ...
Published in...
All
International journal of marketing : IJM ; formerly Der Markt
3
Série des documents de travail / Centre de Recherche en Économie et Statistique
3
CORE discussion paper : DP
2
Working paper / European Institute for Advanced Studies in Management
2
New challenges for management research
1
Research working papers / Institut Européen d'Administration des Affaires
1
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mediadienstleistungen in der Werbebranche
Knuth, Ingo
-
2013
Persistent link: https://www.econbiz.de/10009707694
Saved in:
2
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
3
Market entry strategies of media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
Saved in:
4
Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
Saved in:
5
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732849
Saved in:
6
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001732860
Saved in:
7
Two-sided network effects and competition : an application to media industries
Ferrando Yáñez, Jorge Andrés
;
Gabszewicz, Jean Jaskold
; …
-
2004
Persistent link: https://www.econbiz.de/10002170635
Saved in:
8
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
9
Concentration in the press industry and the theory of the "circulation spiral"
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771884
Saved in:
10
When does lag structure really matter ... indeed?
Bultez, Alain V.
;
Naert, Philippe Antoine
-
1987
Persistent link: https://www.econbiz.de/10000739159
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->