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~language:"eng"
~person:"Ko, Eunju"
~subject:"Consumer behaviour"
~subject:"Nachhaltige Entwicklung"
~type_genre:"Article in journal"
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Consumer behaviour
Nachhaltige Entwicklung
Konsumentenverhalten
49
Fashion
29
Mode
29
Brand management
25
Luxury goods
25
Luxusgüter
25
Markenführung
25
Beziehungsmarketing
15
Relationship marketing
15
South Korea
15
Südkorea
15
Brand
14
Internet marketing
14
Markenartikel
14
Online-Marketing
14
Brand image
13
Customer value
13
Kundenwert
13
Markenimage
13
Marketing management
12
Marketingmanagement
12
Social Web
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Social web
11
Advertising effects
7
Bekleidungsindustrie
7
Clothing industry
7
Werbewirkung
7
Marketing
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Advertising
5
China
5
Luxury brand
5
Nachhaltiger Konsum
5
Nachhaltigkeit
5
Sustainability
5
Sustainable consumption
5
Sustainable development
5
Textile distribution
5
Textilhandel
5
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35
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49
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2
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Article in journal
Aufsatz in Zeitschrift
51
Aufsatz im Buch
1
Aufsatzsammlung
1
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Collection of articles of several authors
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English
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Ko, Eunju
Han, Heesup
120
Mattila, Anna S.
95
Lusk, Jayson L.
74
Phau, Ian
70
Khare, Arpita
68
Dwivedi, Yogesh Kumar
66
Grewal, Dhruv
60
Loureiro, Sandra Maria Correia
60
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Septianto, Felix
56
Paul, Justin
55
Belk, Russell W.
52
Laroche, Michel
48
Bagozzi, Richard P.
47
Vrontis, Demetris
47
Pelsmacker, Patrick de
45
Kim, Jungkeun
44
Hollebeek, Linda D.
43
Sharma, Piyush
43
Diamantopoulos, Adamantios
42
Bang, Nguyen
41
Das, Gopal
39
Thaichon, Park
39
Dhir, Amandeep
38
Rahman, Zillur
38
Rajagopal
38
Ko, Yong Jae
37
Park, Jungkun
37
Kim, Seongseop
36
Verhoef, Peter C.
36
Hyun, Sunghyup Sean
35
Rana, Nripendra P.
35
Wong, IpKin Anthony
35
Woodside, Arch G.
35
Lim, Weng Marc
34
Moschis, George P.
34
Schaltegger, Stefan
34
Wu, Luorong
34
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Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
3
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
51
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51
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
3
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
8
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
9
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
10
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable fashion evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
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