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~language:"eng"
~person:"Ko, Eunju"
~subject:"Consumer behaviour"
~subject:"Schätzung"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Subject
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Consumer behaviour
Schätzung
Konsumentenverhalten
50
Fashion
30
Mode
30
Brand management
25
Luxury goods
25
Luxusgüter
25
Markenführung
25
Beziehungsmarketing
15
Relationship marketing
15
South Korea
15
Südkorea
15
Brand
14
Internet marketing
14
Markenartikel
14
Online-Marketing
14
Brand image
13
Customer value
13
Kundenwert
13
Markenimage
13
Marketing management
12
Marketingmanagement
12
Social Web
11
Social web
11
Advertising effects
7
Bekleidungsindustrie
7
Clothing industry
7
Werbewirkung
7
Marketing
6
Nachhaltige Entwicklung
6
Nachhaltigkeit
6
Sustainability
6
Sustainable development
6
Textile distribution
6
Textilhandel
6
Advertising
5
China
5
Luxury brand
5
Nachhaltiger Konsum
5
Sustainable consumption
5
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Undetermined
34
Type of publication
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Article
48
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Case study
Aufsatz in Zeitschrift
50
Aufsatz im Buch
1
Aufsatzsammlung
1
Book section
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
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Language
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English
Author
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Ko, Eunju
Gupta, Rangan
178
Bahmani-Oskooee, Mohsen
156
Gil-Alaña, Luis A.
131
Han, Heesup
116
Chang, Tsangyao
100
Mattila, Anna S.
98
Caporale, Guglielmo Maria
93
Tiwari, Aviral Kumar
87
Wohar, Mark E.
80
Apergēs, Nikolaos
78
Lusk, Jayson L.
77
Nayga, Rodolfo M.
75
Narayan, Paresh Kumar
74
Phau, Ian
73
Khare, Arpita
68
Dwivedi, Yogesh Kumar
63
Lee, Chien-chiang
63
Loureiro, Sandra Maria Correia
63
Zaremba, Adam
63
Belke, Ansgar
62
Septianto, Felix
61
Grewal, Dhruv
60
Paul, Justin
58
Jang, Soocheong
57
Kumbhakar, Subal
57
Su, Chi-Wei
57
Belk, Russell W.
56
Shahbaz, Muhammad
56
Pierdzioch, Christian
53
Wagner, Joachim
51
Balcilar, Mehmet
49
Laroche, Michel
48
Serletis, Apostolos
48
Bagozzi, Richard P.
47
Egger, Peter
47
Hollebeek, Linda D.
47
Hsing, Yu
47
Kim, Jungkeun
47
Moosa, Imad A.
47
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Published in...
All
Journal of business research : JBR
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of advertising : the review of marketing communications
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
3
Cross-cultural buyer behavior
1
International journal of consumer studies
1
International marketing review
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
50
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1
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10
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50
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date (oldest first)
1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The interaction effect of fashion retailer categories on sustainable labels : the role of perceived benefits, ambiguity, trust, and purchase intention
Cho, Minjung
;
Ko, Eunju
;
Borenstein, Benjamin E.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1016-1038
Persistent link: https://www.econbiz.de/10015050105
Saved in:
3
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
6
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
7
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
8
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
9
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
10
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
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