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~language:"eng"
~person:"Kumar, Vikas"
~subject:"Brand image"
~subject:"India"
~type_genre:"Article in journal"
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Brand image
India
Indien
40
Lieferkette
31
Supply chain
31
Multinationales Unternehmen
24
Transnational corporation
24
Consumer behaviour
21
Konsumentenverhalten
21
Beziehungsmarketing
20
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20
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19
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19
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17
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17
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16
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16
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15
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14
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research-article
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Kumar, Vikas
Ghosh, Saibal
90
Kamaiah, Bandi
80
Khare, Arpita
74
Reddy, Y. V.
61
Jain, Pramod Kumar
54
Tiwari, Aviral Kumar
54
Sen, Kunal
51
Rangarajan, Chakravarthi
49
Kumar, Sunil
48
Gaiha, Raghav
46
Joshi, Himanshu
46
Jha, Raghbendra
45
Chawla, Deepak
44
Singh, Tarlok
44
Mohan, Rakesh
43
Shveta Singh
43
Shankar, Ravi
41
Budhwar, Pawan S.
40
Goldar, Bishwanath
40
Mitra, Arup
40
Sharma, Chandan
40
Kumar, Satish
38
Goyal, Ashima
37
Singh, Manmohan
37
Rastogi, Shailesh
36
Kathuria, Vinish
35
Singh, Balwinder
35
Das, Abhiman
34
Gulati, Rachita
34
Mahendra Dev, S.
34
Rahman, Zillur
34
Ray, Ranjan
34
Sehgal, Sanjay
34
Bhaduri, Saumitra N.
33
Mujumdar, Narasinh A.
33
Rath, Badri Narayan
33
Yadav, Surendra S.
33
Bhat, K. Sham
31
Parayitam, Satyanarayana
31
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Journal of retailing and consumer services
4
International journal of productivity and quality management : IJPQM
3
Journal of travel and tourism marketing
3
International business review : the official journal of the European International Business Academy
2
International journal of business performance and supply chain modelling : IJBPSCM
2
International journal of technology, policy and management : IJTPM
2
Journal of business research : JBR
2
Journal of knowledge management
2
Management international review : mir ; journal of international business
2
Marketing intelligence & planning
2
Strategic change : SC ; briefings in entrepreneurial finance
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
British journal of management : BJM
1
Corporate governance : an international review
1
Czech economic review : acta Universitatis Carolinae oeconomica
1
Global strategy journal : GSJ
1
India development report
1
International journal of Indian culture and business management
1
International journal of Indian culture and business management : IJICBM
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of process management and benchmarking : IJPMB
1
International journal of quality & reliability management
1
International journal of services and operations management : IJSOM
1
International studies of management and organization
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of internet commerce
1
Journal of social marketing : JSOCM
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Journal of world business : JWB
1
Long range planning : LRP ; international journal of strategic management
1
Multinational business review
1
Research in transportation economics
1
Supply chain management
1
Thunderbird international business review
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
54
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1
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54
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1
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Kumar, Vikas
;
Kaushal, Vikrant
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1178-1196
Persistent link: https://www.econbiz.de/10014428930
Saved in:
2
Building relationship orientation among travelers through destination brand authenticity
Kumar, Vikas
;
Kaushal, Vikrant
;
Kaushik, Arun Kumar
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10014293847
Saved in:
3
Determinants of the success of MSMEs in India : a policy vs. technology perspective
Kumar, Vikas
;
Nanda, Pooja
- In:
International journal of technology, policy and …
23
(
2023
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10014310041
Saved in:
4
Development of MSMEs in India : challenges vs. Govt policies
Nanda, Pooja
;
Kumar, Vikas
- In:
International journal of technology, policy and …
23
(
2023
)
3
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014426717
Saved in:
5
How do business group affiliated firm in emerging markets outperform standalone firms? : a knowledge-based view
Purkayastha, Anish
;
Kumar, Vikas
;
Lovallo, Dan
- In:
Journal of knowledge management
27
(
2023
)
2
,
pp. 527-542
Persistent link: https://www.econbiz.de/10013557072
Saved in:
6
Impact of TMT structural power asymmetry on family firm internationalization
Kerai, Anita
;
Kumar, Vikas
;
Singla, Chitra
- In:
International business review : the official journal of …
32
(
2023
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014373614
Saved in:
7
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
8
A knowledge-based view of emerging market firm internationalization : the case of the Indian IT industry
Ray, Pradeep Kanta
;
Ray, Sangeeta
;
Kumar, Vikas
- In:
Journal of knowledge management
27
(
2023
)
4
,
pp. 1086-1108
Persistent link: https://www.econbiz.de/10014289199
Saved in:
9
Role of customer perceived brand ethicality in inducing engagement in online brand communities
Kumar, Vikas
;
Kaushal, Vikrant
;
Shashi
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014253572
Saved in:
10
Role of information and communication technology in mitigating risks in Indian agricultural supply chains
Shukla, Suwarna
;
Kapoor, Rohit
;
Gupta, Narain
; …
- In:
Supply chain management
28
(
2023
)
3
,
pp. 544-558
Persistent link: https://www.econbiz.de/10014286713
Saved in:
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