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~language:"eng"
~person:"Lim, Weng Marc"
~subject:"Deutschland"
~subject:"Marketing management"
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Marketing management
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Lim, Weng Marc
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Terho, Harri
5
Grewal, Rajdeep
4
Homburg, Christian
4
Lilien, Gary L.
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Ulaga, Wolfgang
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Valla, Jean-Paul
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Ngo, Liem Viet
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Tzempelikos, Nektarios
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Ulkuniemi, Pauliina
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Yan, Ruiliang
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Albers, Sönke
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Andersen, Poul Houman
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Anees-ur-Rehman, Muhammad
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Backhaus, Klaus
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Bertini, Marco
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Chatterjee, Sharmila C.
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Journal of business-to-business marketing
2
Journal of business research : JBR
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ECONIS (ZBW)
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Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
2
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
3
What will business-to-business marketers learn from neuro-marketing? : insights for business marketing practice
Lim, Weng Marc
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 251-259
Persistent link: https://www.econbiz.de/10011917211
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