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~language:"eng"
~person:"Matthes, Jörg"
~subject:"Advertising"
~subject:"Environmental consciousness"
~type_genre:"Article in journal"
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Advertising
Environmental consciousness
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Matthes, Jörg
Septianto, Felix
7
Bang Nguyen Viet
6
Rosengren, Sara
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Taylor, Charles Raymond
6
Buijzen, Moniek
5
Dahlén, Micael
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Dens, Nathalie
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Ko, Eunju
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International journal of advertising : the review of marketing communications
2
Journal of business research : JBR
1
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ECONIS (ZBW)
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Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
3
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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