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~language:"eng"
~person:"Matzler, Kurt"
~subject:"Managers"
~subject:"Relationship marketing"
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Sport and tourism : 53st congress 2003, Athens, Greece
1
Tourism review of AIEST
1
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ECONIS (ZBW)
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1
Customer
value
management of sports events
Pechlaner, Harald
;
Helfricht, Matthias
;
Raich, Frieda
; …
- In:
Sport and tourism : 53st congress 2003, Athens, Greece
,
(pp. 231-245)
.
2003
Persistent link: https://www.econbiz.de/10002108988
Saved in:
2
Customer
value
management as a determinant of the competitive position of tourism destinations
Pechlaner, Harald
;
Smeral, Egon
;
Matzler, Kurt
- In:
Tourism review of AIEST
57
(
2002
)
4
,
pp. 15-22
Persistent link: https://www.econbiz.de/10001865072
Saved in:
3
Customer
value
management
Matzler, Kurt
- In:
Die Unternehmung : Swiss journal of business research …
54
(
2000
)
4
,
pp. 289-308
Persistent link: https://www.econbiz.de/10001523154
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