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~language:"eng"
~person:"Melewar, T. C."
~subject:"Communication"
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Search: subject_exact:"Corporate reputation"
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Communication
Corporate reputation
47
Firmenimage
47
Public relations
22
Öffentlichkeitsarbeit
22
Unternehmenskultur
20
Brand management
19
Corporate culture
19
Markenführung
19
Brand architecture
11
Markenarchitektur
11
Reputation
11
Consumer behaviour
9
Konsumentenverhalten
9
Brand image
8
Markenimage
8
Corporate Social Responsibility
6
Corporate image
6
Corporate social responsibility
6
Corporate identity
5
Marketing management
5
Marketingmanagement
5
Image
4
Marketing
4
Betriebliche Wertschöpfung
3
Celebrity endorsement
3
Celebrity-Werbung
3
Confidence
3
Corporate communication
3
Firm performance
3
Higher education institution
3
Hochschule
3
International competition
3
Internationaler Wettbewerb
3
Kommunikation
3
Personality psychology
3
Persönlichkeitspsychologie
3
Strategic management
3
Strategisches Management
3
Unternehmenserfolg
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Melewar, T. C.
Kitchen, Philip J.
3
Carroll, Craig E.
2
Claeys, An-Sofie
2
Coelho, Arnaldo
2
Eisenegger, Mark
2
Huang-Horowitz, Nell C.
2
Paicu, Claudia Elena
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Sharifah Faridah Syed Alwi
2
Ahmad, Zeti Azreen
1
Almeida, Maria da Graça Marques Casimiro
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Amirzade, Nazanin
1
Andina-Díaz, Ascensión
1
Atlı, Dinçer
1
Azionya, Caroline Muyaluka
1
Balmer, John M. T.
1
Balmer, John M.T.
1
Bang, Nguyen
1
Baral, Rupashree
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Benoit, William L.
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Berg, Annelieke C. van den
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Bhatia, Perveen
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Chmiel, Michal
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Christofi, Michael
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Chung, Angie
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Crane, Andrew
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Dabija, Dan-Cristian
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Dai, Wenbin
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Journal of business research : JBR
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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New conceptualization and measurement of corporate identity : evidence from UK food and beverage industry
Tourky, Marwa
;
Sharifah Faridah Syed Alwi
;
Kitchen, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 595-606
Persistent link: https://www.econbiz.de/10012238135
Saved in:
2
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
3
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
4
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10014499518
Saved in:
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