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~language:"eng"
~person:"Mingione, Michela"
~person:"Podnar, Klement"
~subject:"Corporate brand"
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Corporate brand
Brand architecture
8
Markenarchitektur
8
Brand management
7
Markenführung
7
Corporate reputation
5
Firmenimage
5
Marketing management
5
Marketingmanagement
5
Corporate Social Responsibility
3
Corporate culture
3
Corporate identity
3
Corporate social responsibility
3
Unternehmenskultur
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Business-to-business marketing
2
Corporate image
2
Lieferantenmanagement
2
Marketing
2
Public relations
2
Relationship marketing
2
Supplier relationship management
2
marketing management
2
Öffentlichkeitsarbeit
2
Alignment
1
B2B
1
B2B relationships
1
B2C
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Business ethics
1
Business start-up
1
CSR
1
Co-creation
1
Conscientious corporate brands
1
Consumer behaviour
1
Corporate brand identification
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English
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Mingione, Michela
Podnar, Klement
Balmer, John M. T.
2
Balmer, John M.T.
2
Abratt, Russell
1
Anisimova, Tatiana
1
Balmern, John M. T.
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Bawa, Anupam
1
Becerra, Manuel
1
Calabrò, Andrea
1
Chen, Weifeng
1
De Roeck, Kenneth
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Galluci, Carmen
1
Gerwe, Oksana
1
Haahtela, Kari
1
Hesse, Andreas
1
Isiksal, Didem Gamze
1
Jacobs, Nele
1
Karaosmanoglu, Elif
1
Kato, Takumi
1
Liljander, Veronica
1
Maon, François
1
Monfort, Abel
1
Pace, Stefano
1
Palazzo, Maria
1
Roper, Stuart
1
Saha, Anirban
1
Sanchez, Joaquin
1
Santulli, Rosalia
1
Sarasvuo, Sonja
1
Schmidt, Holger J.
1
Silva, Rosario
1
Spear, Sara
1
Swaen, Valérie
1
Swoboda, Bernhard
1
Tarnovskaya, Veronika
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Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
4
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
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