Flavián, Carlos; Pérez-Rueda, Alfredo; Belanche, Daniel; … - In: Journal of Service Management 33 (2021) 2, pp. 293-320
Purpose: The automation of services is rapidly growing, led by sectors such as banking and financial investment. The growing number of investments managed by artificial intelligence (AI) suggests that this technology-based service will become increasingly popular. This study examines how...