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~language:"eng"
~person:"Peitz, Martin"
~subject:"Duopol"
~subject:"Vergleichende Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Duopol
Vergleichende Werbung
Signalling
6
Theorie
6
Theory
6
Product quality
5
Produktqualität
5
Asymmetric information
4
Asymmetrische Information
4
Marketing cooperation
3
Marketingkooperation
3
Brand architecture
2
Brand management
2
Markenarchitektur
2
Markenführung
2
Moral Hazard
2
Moral hazard
2
Product labelling
2
Warenkennzeichnung
2
Adverse Selektion
1
Adverse selection
1
Advertising
1
Barriers to entry
1
Brand
1
Brand image
1
Branding
1
Certification intermediary
1
Comparative advertising
1
Consumer behaviour
1
Duopoly
1
Exclusive dealing
1
Game theory
1
Incumbency advantage
1
Information acquisition
1
Information provision
1
Informationsversorgung
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Markenartikel
1
Markenimage
1
Market entry
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Aufsatz in Zeitschrift
Arbeitspapier
4
Working Paper
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Graue Literatur
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Non-commercial literature
3
Article in journal
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English
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Peitz, Martin
Daughety, Andrew F.
3
Daher, Wassim
2
Garella, Paolo G.
2
Mirman, Leonard J.
2
Reinganum, Jennifer Freidel
2
Agnihotri, Arpita
1
Bannier, Christina E.
1
Barigozzi, Francesca
1
Bester, Helmut
1
Bouët, Antoine
1
Carreras Simó, Miquel
1
Cassagnard, Patrice
1
Cavaliere, Alberto
1
Chan, Jimmy
1
Chen, Minghua
1
Chŏn, Pyŏng-hŏn
1
Conti, Chiara
1
Cumbul, Eray
1
Demuth, Juri
1
Emons, Winand
1
Fan, Cuihong
1
Feess, Eberhard
1
Fluet, Claude
1
Gangopadhyay, Partha
1
Hertzendorf, Mark N.
1
Holcomb, James H.
1
Janssen, Maarten C. W.
1
Jeitschko, Thomas D.
1
Karam, Fida
1
Kim, Jungsook
1
Lee, M. Jin
1
Liu, Ting
1
Marini, Marco
1
Miyaoka, Akira
1
Moon, Myung Jae
1
Nelson, Paul S.
1
Orzach, Ram
1
Overgaard, Per Baltzer
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Journal of economics & management strategy : JEMS
1
Journal of the European Economic Association
1
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ECONIS (ZBW)
2
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With a little help from my enemy : comparative advertising as a signal of quality
Barigozzi, Francesca
;
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of economics & management strategy : JEMS
18
(
2009
)
4
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10003905590
Saved in:
2
Alliances between competitors and consumer information
Garella, Paolo G.
;
Peitz, Martin
- In:
Journal of the European Economic Association
5
(
2007
)
4
,
pp. 823-845
Persistent link: https://www.econbiz.de/10003484057
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