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~language:"eng"
~person:"Pelsmacker, Patrick de"
~subject:"Personalization"
~type:"article"
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Personalization
Bibliometrics
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Bibliometrie
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Data Mining
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Internet marketing
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Online retailing
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Online-Handel
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Pelsmacker, Patrick de
Moro, Sérgio
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Law, Chun Hung Roberts
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International journal of advertising : the quarterly review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
2
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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