Pop, Nicolae Al.; Anca-Daniela Vl?doi - In: The AMFITEATRU ECONOMIC journal 11 (2009) 25, pp. 9-20
Over the last fifty years, the theory and practice of contemporary marketing have been influenced by the focus of its applicative approach over a major landmark of the business world. A short characterization of its different orientations, from consumer oriented marketing to holistic marketing,...