Radu, Catalina; Catanet, Alina - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2007) 8, pp. 75-82
In order to be competitive marketing has a tremendous role, companies’ interface with consumers is essential, companies have to make use of advertising and intellectual property rights, and these are not at all easy things to be done. Being competitive means not only ensuring for yourself the...